Is your product or service a solution?

What are you going to do for the consumer?

While everyone likes to hear the word “FREE,” it isn’t always a priority.

If free is easy, the response will always be greater—especially, if free is also immediate.

But, the response may still be minimal because consumers generally don’t care what you’re offering.

They want to know what it’s going to do for them. Knowing what the consumer should value about your company is the place to begin building your brand.

A successful brand is frequent and visual.

There are so many other things grabbing attention, the consumer is in a state of hyper-stimulation and things take repetition to really stick. In order to combat this problem, it is necessary to build a budget that can support a campaign with a frequency of at least 100 gross rating impressions per week.

These impressions can come from the billboards, radio, television, print, etc. The most important factor to the whole equation, though, is patience.

Building your name is going to take some time. So, while you wait for the people to beat a path to your door, focus your efforts on providing the best service possible: help new customers become loyal customers. A satisfied shopper, on average, will tell two people. A dissatisfied shopper will tell ten.