Entering any market or forum, there will obviously be competition, so to start, make sure your message is creative, hard-hitting, memorable, clear, and informative.
Identify the best part of your product and develop around it. But, be careful to avoid making promises that you cannot keep. A consumer who is disappointed with the product, may feel betrayed when the product fails to live up to the hype.
Creating an appropriate message, placing it in the appropriate media, with the appropriate audience, at the appropriate time, is the most vital thing your advertising campaign has to do for your business.
A clear campaign will build a brand recognizable by slogan, logo, and message. Branding reinforces all of the good qualities your business has to offer. It is a promise that will be upheld.
To be effective, a branding campaign must stay mindful of the budget, while being well-targeted, integrated with tactical issues like public relations, involve new and traditional media, and have a solid method for tracking return on investment.
Branding is an instant identifier: the better the brand message, the greater the recognition.(to be continued in our next post...Content Provided by Bonnie Green)
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