Look on the bright side! Be a leader..

I have seen this article / story before...it's worth looking at again...

An old man had a hot dog stand. He made great hot dogs, and people bought them. He put up signs to advertise his business, and stood by the side of the road hollering. "Buy a hot dog, mister?" and they bought. His sales increased, so he increased his hot dog and bun orders. Business was very good.

Then his son came home from college. "Dad, what are you doing?" the son exclaimed. "Don't you know we are in the middle of a great depression?" The local situation is terrible and the national problems are even worse. You must be more careful with your money."

"Well," the father thought, "my son goes to college and he surely knows what he's talking about. I'd better listen to him." So the old gentleman stopped investing money in his business. He took down the signs, and stopped standing by the side of the road to sell his hot dogs. Sales fell off overnight."

"You're right, son." the father said. "We are in the middle of a great depression."

Just as the misperceptions about the business community ruined this great hot dog stand, it can affect an entire community, state and nation. At a time of economic stagnation, it is critical for leaders in the business community to demonstrate where strengths yet exist, and what steps can reasonably be taken to capitalize on those strengths...

Article taken in part from the Post Register, Sunday, March 7, 2010 Idaho Falls, Idaho

Can the David's of Business beat Goliath?

Small business and to some extent mid-sized business always face the struggle of beating the large business community. (Goliath)

Perhaps you have faced Goliath from time to time in different areas of your business. Our post today deals with advertising / marketing. An area many small business owners just slide by in.

In today's world the battle field is leveling. We have the internet in addition to other media to reach clients, just as the big boys of business.

Text ad's, Web display ads, content on your web site, your blog, facebook, twitter...the list goes on and on.

Meet one of the new and reasonably price media for small to mid-sized...video ad's.

A variety of sources and tools are now available to help small business to prepare, publish and broadcast video ads. This media will only grow if not explode in the next few years. Check it out, it's something to start using. In addition, it's an affordable solution for any business, anywhere!

With the click of a button...your can tell your story to a wide audience, even better to your niche.

This post was prepared by Wild Horse Media LLC. If you have questions or need more information about video ads, the concept, making or utilizing in your business. We can be reached at: whm (at)onewest.net