Getting the Word Out : What's the Deal?

Headlines grab readers attention. Once you have their attention. Present or explain the "offering" or deal you want them to try, is a major task. Simple and clear explanations of what you are offering is absolute.

• With letters, utilize the outside of the envelop to explain why they should open it.
• Use short sentences in the sales letter.
• Use "power" words on postcards or shorter letters
• Present the offer or deal in a straight forward way. Easily, understood and recognized.
  
• Make it easy for the reader to respond..ie, 800 number, hours of business, reply card...
  
• Explain the time limit of the offer or deal...ie, limited number or expiration date
• Use different options of the product or service...ie, Good, Better and Best
• Have the owner or president sign the letter or postcard...
• Over time, refine your "sales pitch" until you discover the golden letter or postcard.
  

Getting the Word Out- With a Post Card

You don't have to open it! People can quickly read the headline! The costs are reasonable. People respond to them. Great reasons to do postcard marketing.

• Design a sharp looking, to the point card with a strong offer
• Use a quality printer that knows about sizing and direct mail needs
• Use your current client / customer list
• Rent a list of potential clients / customers
• Find a mailing house or mailing service to save on postage costs
• Figure out a time frame to mail the cards over
• Be ready for the responses
• Do mailings on a frequent basis (generally is not a one time shot!!!)
  
• Don't be afraid to change text, timing if the response isn't where you want it to be

Be patient. Offer great value, savings, stretch the purchase of money or solve a problem for your potential clients / customers.