Can the David's of Business beat Goliath?

Small business and to some extent mid-sized business always face the struggle of beating the large business community. (Goliath)

Perhaps you have faced Goliath from time to time in different areas of your business. Our post today deals with advertising / marketing. An area many small business owners just slide by in.

In today's world the battle field is leveling. We have the internet in addition to other media to reach clients, just as the big boys of business.

Text ad's, Web display ads, content on your web site, your blog, facebook, twitter...the list goes on and on.

Meet one of the new and reasonably price media for small to mid-sized...video ad's.

A variety of sources and tools are now available to help small business to prepare, publish and broadcast video ads. This media will only grow if not explode in the next few years. Check it out, it's something to start using. In addition, it's an affordable solution for any business, anywhere!

With the click of a button...your can tell your story to a wide audience, even better to your niche.

This post was prepared by Wild Horse Media LLC. If you have questions or need more information about video ads, the concept, making or utilizing in your business. We can be reached at: whm (at)onewest.net

Find A Market For Your Product or Service

Finding the right market for your product or service can be a daunting task. How do you go about it? How do you find the "target client or customer." Here is a quote from www.paysoncooper.com that we found most interesting and helpful, while doing research for a some clients.

“You can find an extremely hungry market for your product or service. The key is in connecting with your target market and effectively communicating your message.

If your passion is to provide your product or service to help others and to make their lives better you have a responsibility to let them know it exists, you owe that to yourself as well as to them.”

Using this quote and perhaps others that are equally effective or powerful as a guide line can help any business develop a marketing / game plan to get the word out. Tell us about your experiences in "finding the right market."

Growing Your Business in 2010

2009 is past, what will 2010 bring. Some say, "who knows?" and that's what they will get...who knows.

Plan your 2010 sales objectives and then implement the plan. Whether they be small or larger. A plan of action, with focus and constant execution can bring great results.

Direct mail, door-hangers, flyers, twitter, facebook, web pages, articles all build for your business story, new or on going, a sense of progressive action. Results will come.

From time to time, fine tune your plan if needed and always watch for new ways to tell your story.

Telling your business story...from whm at onewest.net (Wild Horse Media LLC)

Gold Mine of Advertising ideas, tips and hints

Gold mine of ideas, tips and hints for small business advertising. Work required. Results out of this world.

While doing research on advertising for a business client. I ran across this site. Simple, common sense stuff. http://alturl.com/onp7

We will introduce more on Tuesday October 20, 2009 at 9 P.M. (MDT) about a series of tools to help small business tell their story on the web. Stay put, be a leader or dominate your local market or niche. First come, first served. Catch the wave...

Business Story Telling

How well do you do at telling the story about your business?

How well you tell or explain your story is critical to your existence. Your potential or current customers / clients need to have a clear understanding of what goods or services you provide and why buying from you rather than your competition is in their best interests.

Getting the Word Out : What's the Deal?

Headlines grab readers attention. Once you have their attention. Present or explain the "offering" or deal you want them to try, is a major task. Simple and clear explanations of what you are offering is absolute.

• With letters, utilize the outside of the envelop to explain why they should open it.
• Use short sentences in the sales letter.
• Use "power" words on postcards or shorter letters
• Present the offer or deal in a straight forward way. Easily, understood and recognized.
  
• Make it easy for the reader to respond..ie, 800 number, hours of business, reply card...
  
• Explain the time limit of the offer or deal...ie, limited number or expiration date
• Use different options of the product or service...ie, Good, Better and Best
• Have the owner or president sign the letter or postcard...
• Over time, refine your "sales pitch" until you discover the golden letter or postcard.
  

Getting the Word Out- With a Post Card

You don't have to open it! People can quickly read the headline! The costs are reasonable. People respond to them. Great reasons to do postcard marketing.

• Design a sharp looking, to the point card with a strong offer
• Use a quality printer that knows about sizing and direct mail needs
• Use your current client / customer list
• Rent a list of potential clients / customers
• Find a mailing house or mailing service to save on postage costs
• Figure out a time frame to mail the cards over
• Be ready for the responses
• Do mailings on a frequent basis (generally is not a one time shot!!!)
  
• Don't be afraid to change text, timing if the response isn't where you want it to be

Be patient. Offer great value, savings, stretch the purchase of money or solve a problem for your potential clients / customers.