Gold Mine of Advertising ideas, tips and hints

Gold mine of ideas, tips and hints for small business advertising. Work required. Results out of this world.

While doing research on advertising for a business client. I ran across this site. Simple, common sense stuff. http://alturl.com/onp7

We will introduce more on Tuesday October 20, 2009 at 9 P.M. (MDT) about a series of tools to help small business tell their story on the web. Stay put, be a leader or dominate your local market or niche. First come, first served. Catch the wave...

Getting the Word Out : What's the Deal?

Headlines grab readers attention. Once you have their attention. Present or explain the "offering" or deal you want them to try, is a major task. Simple and clear explanations of what you are offering is absolute.

• With letters, utilize the outside of the envelop to explain why they should open it.
• Use short sentences in the sales letter.
• Use "power" words on postcards or shorter letters
• Present the offer or deal in a straight forward way. Easily, understood and recognized.
  
• Make it easy for the reader to respond..ie, 800 number, hours of business, reply card...
  
• Explain the time limit of the offer or deal...ie, limited number or expiration date
• Use different options of the product or service...ie, Good, Better and Best
• Have the owner or president sign the letter or postcard...
• Over time, refine your "sales pitch" until you discover the golden letter or postcard.
  

Getting the Word Out- With a Post Card

You don't have to open it! People can quickly read the headline! The costs are reasonable. People respond to them. Great reasons to do postcard marketing.

• Design a sharp looking, to the point card with a strong offer
• Use a quality printer that knows about sizing and direct mail needs
• Use your current client / customer list
• Rent a list of potential clients / customers
• Find a mailing house or mailing service to save on postage costs
• Figure out a time frame to mail the cards over
• Be ready for the responses
• Do mailings on a frequent basis (generally is not a one time shot!!!)
  
• Don't be afraid to change text, timing if the response isn't where you want it to be

Be patient. Offer great value, savings, stretch the purchase of money or solve a problem for your potential clients / customers.