Getting the Word Out- With a Post Card

You don't have to open it! People can quickly read the headline! The costs are reasonable. People respond to them. Great reasons to do postcard marketing.

• Design a sharp looking, to the point card with a strong offer
• Use a quality printer that knows about sizing and direct mail needs
• Use your current client / customer list
• Rent a list of potential clients / customers
• Find a mailing house or mailing service to save on postage costs
• Figure out a time frame to mail the cards over
• Be ready for the responses
• Do mailings on a frequent basis (generally is not a one time shot!!!)
  
• Don't be afraid to change text, timing if the response isn't where you want it to be

Be patient. Offer great value, savings, stretch the purchase of money or solve a problem for your potential clients / customers.