Tuesday, April 27, 2010

Telling Your Business Story: Or Spinning It!

We each have a story to tell. Generally our business products or service story...We try to present our story in the best possible way. Here is a sad, yet difficult story, presented in 2 ways...your going to love it.

Version 1:

Remus Reid horse thief sent to Montana Territorial Prison 1885, escaped 1887,robbed the Montana Flyer (train) six times. Caught by Pinkerton detectives, convicted and hanged in 1889.

Version 2:

Remus Reid was a famous cowboy in the Montana Territory. His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad.

Beginning in 1885, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Dectective Agency.

In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed.

Two ways to look a given situation. How do you tell your story? Would love to hear ways to look at different situations and stories.

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