Monday, January 18, 2010

Invoice Psychology - Smart Business Builder

The other day I ran across a term that caught my attention, " Invoice Psychology."

We all know about invoices, a written billing for goods or services, showing what a customer or client is being billed for, individual line items with quantity a description, price per unit, sales tax, due date etc.

Invoice psychology is especially valuable as a marketing or sales tool for services. In addition to the traditional details of the line items or the invoice in general. Invoice psychology is simply adding value to your service as you add details or additional descriptions to a line item explaining why the service was done, what the service did to resolve a problem and how that service helped to improve the, average or general service performed.

An example might be from a computer repair business. Defrag hard drive and remove viruses.

With Invoice psychology this service might further explain...how many sectors were cleaned up, recovered and with the viruses, how many viruses and the names that were found on the computer, removed or quarantined.

As a professional in your industry...how can you use this "invoice psychology" concept to help up sell or explain the professionalism of your business. It's worth looking at to help increase your bottom line and keep clients in the long run.

Your business is better than your competition, because you know more and explained it...along with the normal billing.

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