What should I avoid in my advertising?

When you are beginning a new campaign, be sure not to over-promise. You can’t do everything for everyone, everyday. Pick the best service your company can provide, and build around it. You can’t afford to make “cellophane” promises. Everybody can and will see through them. This kind of propaganda approach is a big turn-off to potential customers, and will quickly undermine all the positives in your business.

Content provided by Bonnie Green of Campbell and Associates: Smart Marketing
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