Don’t try to beat it. Work around it. Take a note from the big chain stores: Match the price, but don’t try to compete with their sale gimmick. Market your consistencies, like excellent service, fair prices, your wonderful staff. Everyone knows that “one time only” sales aren’t really one time only, unless they are talking about a going out of business sale.
Content provided by Bonnie Green of Campbell and Associates: Smart Marketing
Bonnie can be reached at spongebonn@msn.com
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