If you’re going to go to the expense and time of building a web-site, don’t undermine all of your efforts by using inaccurate information or making spelling errors. If you are going to sell on-line, make sure your site is secure. Having their information stolen will definitely keep customers away. Keep your web-site fresh with tips and sale information, but don’t go crazy with flashing lights. Potential clients are looking to buy, not be annoyed. Also, budget for maintenance and up-grades, but stay in the budget. Don’t sink your physical location trying to keep your site afloat.
Bonnie Green of Campbell and Associates provided this content. sponngebonn@msn.comSmart Marketing
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