Goals 2008: Action Plan

Goals: Time Management

Goals: Crystalize your thinking.

In our last couple of posts we have talked about "to do lists" and "short term goals".

We have briefly discussed how "to do lists" in many cases link or connect to "short term goals."

To do lists are generally daily or perhaps weekly. Short term goals could be weekly, monthly or perhaps quarterly.

Long term goals are set for an extended period of time, most likely 6 months or more into the future. You can establish long term goals for 6 month increments or set goals for each year and perferrably link the direction of all goals to the very long term of 3, 5 or 10 years.

Review mentally what you want to achieve today, this week, this month, by mid 2008 and beyond. What will it take on your part to achieve these goals? What is your plan of action to achieve your different goals?

Now that you have brainstormed your wishes and desires regarding what you want to achieve individually, as a couple, as a family, at school, professionally or in your business, you need a road map. It will help you track where you are going, how to get there, and a way to periodically check to see if you are on the path or if you have taken a detour and need to get back on course. The best of plans may on occasion need fine tuning or correction as the journey progresses.

Paul J. Meyer of Waco, Texas, once indicated the best way to set goals and track progress is to crystalize your thinking. After brainstorming and discussing ideas about your goals, formalize what you want to achieve. Be specific, spell out your goal or goals. Write your goals down. Then get to the task at hand. Work your plan.

It has been said, " if you fail to plan then you plan to fail." Start today by planning your successful future, 2008 will soon be upon us.

Time Management: Short Term Goals

In our last posting we spoke of " To Do Lists". To do lists help focus on daily or several days of must do items. To do lists can be effective in getting things done.

At the end of each day your to do list should be reviewed to see what tasks or items were started, advanced to completion or not even touched. Once you have reviewed your progress compare your actions to your short term goals for the week, month or the quarter.

How are you progressing toward your short term goals or objectives? You do have them I presume? What are they? Does the"to do list" effect your short or long term goals? To assess your progress on your short term goals write them at the top of your "to do list". Check your progress, evaluate, rework, recommit, and have at it for another day, week or month.

I like to keep a list of 5-7 short term goals on my "to do list." I place them at the top of the page, and on the bottom of the page I list 2-4 of my long term goals.

If these time management suggestions are followed, you will be surprised at how many short term goals will be realized. Over time you will be able to achieve many long term goals.

It was once said, "the longest journey begins with one step." Take it and take it now, don't delay. Use the "to do lists" in tracking your short term goals.

Time Management: To Do Lists

When I was young my friends and I would use a magnifying glass to catch the sunlight to start camp fires. We would prepare a bed of grass with small wood chips on top, and then would use the magnifying glass to focus sunlight onto it. Within a short period of time the intense light would start the grass smoldering, and with continued effort the grass would catch fire.

In our daily tasks we have much to do in our business. One way to help catch things "on fire" is to increase our focus on the tasks at hand. We each have 24 hours in a given day. How we use it is determined by our situation and desires.

I have found with the busy daily activities I have greater success when I focus on a list of "to do" items. I compile this list the day before or early in the morning. The list has three areas of focus. The first is headed: critical. The second: needs to happen. The third: to get started.

Under each heading I develop a list of priorities for that day, and throughout the day I work on the items. Many days I may only get one or two items under each heading finished. The ones not checked off on a given day I carry forward to the next day.

This simple approach is not perfect, but I have achieved greater focus and better time management. Try it! It may well work for you.

Is your product or service a solution?

What are you going to do for the consumer?

While everyone likes to hear the word “FREE,” it isn’t always a priority.

If free is easy, the response will always be greater—especially, if free is also immediate.

But, the response may still be minimal because consumers generally don’t care what you’re offering.

They want to know what it’s going to do for them. Knowing what the consumer should value about your company is the place to begin building your brand.

A successful brand is frequent and visual.

There are so many other things grabbing attention, the consumer is in a state of hyper-stimulation and things take repetition to really stick. In order to combat this problem, it is necessary to build a budget that can support a campaign with a frequency of at least 100 gross rating impressions per week.

These impressions can come from the billboards, radio, television, print, etc. The most important factor to the whole equation, though, is patience.

Building your name is going to take some time. So, while you wait for the people to beat a path to your door, focus your efforts on providing the best service possible: help new customers become loyal customers. A satisfied shopper, on average, will tell two people. A dissatisfied shopper will tell ten.

Advertising, Marketing or Branding

Entering any market or forum, there will obviously be competition, so to start, make sure your message is creative, hard-hitting, memorable, clear, and informative.

Identify the best part of your product and develop around it. But, be careful to avoid making promises that you cannot keep. A consumer who is disappointed with the product, may feel betrayed when the product fails to live up to the hype.

Creating an appropriate message, placing it in the appropriate media, with the appropriate audience, at the appropriate time, is the most vital thing your advertising campaign has to do for your business.

A clear campaign will build a brand recognizable by slogan, logo, and message. Branding reinforces all of the good qualities your business has to offer. It is a promise that will be upheld.

To be effective, a branding campaign must stay mindful of the budget, while being well-targeted, integrated with tactical issues like public relations, involve new and traditional media, and have a solid method for tracking return on investment.

Branding is an instant identifier: the better the brand message, the greater the recognition.
(to be continued in our next post...Content Provided by Bonnie Green)